As the owner of Incongruity, LLC, and host of the Sword and Scale podcast, Mike Boudet draws on 20 years of experience in the field of Internet marketing. He began his career as a freelance marketing and web design professional, after which time he assumed a search engine marketing position with Latin Trade Magazine. Subsequently, he became an Internet marketing manager with Symantec, formerly known as Nexland. Mike Boudet increased web site traffic through the introduction of search engine optimization (SEO) techniques and improvements in site content.
Subsequently, Mike Boudet went on to manage Internet marketing for Motorola and website content for AT&T, where he implemented website design best practices that resulted in a $1 million increase in annual revenue. Following this role, he moved on to integrate pay-per-click (PPC) and used his SEO expertise as a member of the GoTrusted team. In 2006, he opened his own PPC and affiliate marketing business, Answer Hunt.
Since that time, Mike Boudet has managed paid search functions at Levenger, Life Extension, and Global Personals. In the latter role, he increased PPC rates by 90 percent and drove comprehensive improvements in click-through rates.
Mr. Boudet now leverages his web marketing expertise, along with a background in audio engineering and podcasting, to promote Sword and Scale. A unique true crime Internet radio show, the program examines criminal cases from multiple perspectives.